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Copywriting is Not Archery Taking Aim at the Hidden Heart of Your Prospect - http://communication.zersal.com/2008/05/27/copywriting-is-not-archery-taking-aim-at-the-hidden-heart-of-your-prospect/
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Your prospect is actively hiding from you.____One of the biggest mistakes you can make when choosing a copywriter is to hire one the same way you’d pick a champion archer. - Read more
You Know You’re an Internet Marketer When… - http://onlinebusiness.zersal.com/2008/06/11/you-know-youre-an-internet-marketer-when/
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Did you make the switch from corporate slave to independent consultant? If so, you may be part of the subculture known as “The Internet Marketer’s Club.” Out here on the Web, things are done a little differently. Nine to Five is a forgotten phrase. “Corporate casual” means tossing on a pair of lounge pants before booting up your laptop. Business meetings are held in the upper right-hand corner of your computer screen! - Read more
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